LEVEL UP YOUR MARKETING SKILLS WITH THE ONLY BRAND STRATEGY PROGRAM FOR MEDTECH
Learn how to launch products, integrate acquisitions, generate demand, build your company brand and more using brand strategy.
Medtech Brand Academy is created by agency brand strategist and medtech marketer, Howie Chan.
Learn What Your MBA Didn't Teach You
Chances are you were an engineer and you got your MBA (me too), but medtech brand strategy isn't taught in schools. Apply the proven strategies and frameworks I learned from >15 years of experience launching brands.
Lead Your Agencies to Excellence
Maybe you've worked with brand agencies before. Great! I'm going to share with you how to get the most from them by becoming a strategic brand leader, so they can operate at their best, making you shine.
Launch Your Medtech Career to The Top
Whether it's launching a new business, integrating an acquisition, or leading a big product launch. If you are brand savvy, you are sure to be in the limelight. Strategy will be your rocket to the top.
Brand Strategy Is Misunderstood
Most people, even marketers think brand strategy is for logos, color palettes, and managing style guides.
Nothing could be further than the truth.
In my 10 years of experience as a brand strategist, I've helped
- Launch new products
- Increase demand for existing products
- Integrate newly acquired companies
- and more...
Some of these projects in well-established companies with immovable brand guidelines. What do they have in common?
They all involve influencing human behavior. That's the essence of brand strategy.
Brand Strategy Is Under-leveraged
Because of this misunderstanding, most marketers don't consider brand strategy as useful, especially those in big companies.
But the real reason when it's not used?
Brand strategy is not taught anywhere.
And if there are courses out there, it's certainly not focused on the healthcare industry.
You've been left to fend for yourself. No longer.
Meet Your Trainer
Howie is a brand strategist with over two decades of experience building brands in healthcare, especially in medical device, health tech, diagnostics, and digital health. He has helped startups and Fortune 500 companies with IPOs, company rebrands, product launches and more.
He worked as a marketer for Medtronic and Philips Healthcare before diving into the world of brand as the Managing Director of brand strategy at one of the largest independent healthcare agencies in the world. Some examples of his work:
- Drove ~3x ROI, taking a B2B medical device brand to consumers.
- Helped a healthtech company build their brand, resulting in a $564M IPO.
- Developed and helped launch a power brand to consolidate a portfolio of disparate brands for a $1.6Bn market cap medical technology company .
Howie has also been recognized as the #1 creator in the world on LinkedIn for the branding and positioning category (Favikon 2024). He has built a following of over 120K+ across his channels.
The Medtech Brand Academy draws from all of Howie's experience within medtech companies and on the agency side. You'll learn the same principles and strategies that he uses with his medtech clients today with his work through Healthy Brand Consulting.
Featured in
What Folks Say About Howie
Brennan Marilla
Chief Commercial Officer
Howie is one of the top branding experts in the med-tech space...period. He is able to weave strategy, messaging, and communications into a cohesive results oriented approach. I have worked with Howie on a number of branding projects and direct to consumer campaigns that greatly benefited from his deep expertise in combining healthcare and technology to achieve the desired outcomes. I highly recommend him to any client who wants a talented winner who delivers.
Laure Park
SVP, Corporate Affairs
Whenever I have a branding or communication strategy question, Howie is one of the first calls I make. He has been critical to our branding and communications strategy, which has included a deliberate phased base approach. Howie has earned the trust of our business leadership with his deep knowledge and appreciation of our business and practical approach. I look forward to working with Howie for years to come.
Daniel Carter
Practice Leader
Howie is simply one of the best brand strategists I have worked with in the Digital Health/Health Tech space. We worked together on several projects where the goal was to assist companies in highly competitive spaces develop a unique and compelling brand narrative. Howie led these efforts from start to finish and in each case, he wowed the client with deep industry knowledge, quick critical thinking and a final brand platform that had immediate and sustainable impact. Howie is the definitive branding expert and in an ever-growing and crowded digital health space.
Lucia Vaz
Sr. Director Marketing
Janine Colavita
Director of Global Brand
Howie was an integral part in standing up our corporate brand and conceptualized and helped implement our brand architecture. He is an incredible thought leader in the healthcare branding space and the energy and enthusiasm he brought to our team made it feel like he was our brand ambassador and a true partner. I highly recommend him for any branding needs! His finger is always on the pulse of new trends and he truly understands how to ensure your brand is differentiated and engaging in order to continually be relevant to your target audience.
David Pomerantz
Chief Commercial Officer
Howie led the development of our brand strategy, solutions marketecture and key brand deliverables. Steeped in healthcare and technology, he brings very relevant experience to shape our brand narrative. He is a great partner to our team members as he is able to uncover key insights and point the team towards what is the most important, cutting through the clutter. A high energy and dynamic strategist, Howie is an asset to any organization building their brand.
Past Clients
Academy Curriculum
(This is NOT just a digital course. It's a membership for medtech marketers building the healthiest brands on the planet.)
AI Tools & Prompts
In this age of AI, there will be recommended tools to use and prompts to help you with different pieces of brand strategy.
Lifetime Membership
Once you enroll, you'll be part of this community of like-minded and supportive marketers for as long as you want!
Live Events
From weekly debriefs, fireside chats to masterclasses, you will be able to participate in live events as a lifetime member.
6 Modules and 3 Electives
(The entire course will take you a total of about 6 hours to complete if you just do the bare minimum. But remember that there is no one way to go through the material. Just member that the Medtech Brand Academy is a lifelong community that grows as you grow.)
WELCOME: Setting the Stage & Tour
MODULE 1: Brand Strategy Mindset & Foundations
MODULE 2: Positioning Philosophy & Framework
MODULE 3: Brand Architecture & Scalability
MODULE 4: Brand Personality & Archetypes
MODULE 5: Creative Platform & Asset Creation
MODULE 6: Brand Activation & Market Engagement
WRAP-UP: Strategic Application
ELITE ELECTIVE 1: Product Brand Strategy
ELITE ELECTIVE 2: Company Brand Strategy
ELITE ELECTIVE 3: Lead Your Agencies to Excellence
Two Ways to Complete the Program
Choose one that fits your needs.
Cohort Style: 6 Weeks in a Row
Join your fellow classmates and complete the modules week by week. This allows for giving and receiving feedback as you go through the exercises and case studies together. Plus I will also be holding weekly office hours to answer questions about that specific module.
On Demand: Complete On Your Own Time
Complete the modules when you have time to dedicate to it. This is the most flexible way, but can also be the most tricky (most people who enroll in on-demand courses never finish!) If you choose this, please still block out time in your calendar for each module.
Join the Waitlist and Become a Founding Member
I will only be launching to folks on the waitlist. Be the first to know when the academy is open for enrollment and get it at the lowest price by being a founding member of the Medtech Brand Academy!
